Japan iPhone attachment makes the TV become may be watched
The TV moved is not that the bloated propaganda is not a mythology in Japan. On the contrary, this is a standard characteristic that a consumer expect to be regarded as any brand-new mobile phone.
Already bring TV receiver moved in Japan in nearly several 90% of the mobile phones moved that ship month almost, in the statistical data according to market researchers.
Have already studied silicon that that Siano moved in EE era, one flexible digital it many standard flexible digital slice, recipient of TV, supplier of telefilm, enter, make, design iPhone 3 G attachment that enter the water in Japan recently.
Ask ” TV and battery, ” New iPhone attachment unithich seems small, the size of a business card of soft and smooth and shiny iPhone ” An incriminator who will go ” And a flexible TV recipient uniting two into one.
Through linking two (iPhone 3 G sum ” TV and battery ” Unit) Through the telegram, a user can charge 3 G again for iPhone. Linking two through the wireless procotol of the high speed, a user can watch TV (support ISDB-T one – Seg television broadcasting standard of Japan) too On iPhone 3 G cell-phone, the attachment unit is great to take a wallet or shirt pocket wirelessly at that time to send the flexible digital TV signal got to give.
Unit includes TV chip and high speed wireless procotol slice of technological group Marvell moved of Siano the attachment.
SoftBank BB and SoftBank cellular telephone, design newly ” TV and battery ” The attachment, may find the way to overcome all operators moving of a big hurdle of surface of the world: The apple and single apple, control iPhone to design, no one can tell apples what is made.
But Japanese operator, there are apple blessings, is proposing it to returning it to iPhone 3 G two basic attachments in the Japanese market of the place of flaw: 1) IPhone 3 G, with more 2 than other mobile phones Motive force is hungry) It lacks the TV receiver moved.
Siano moved hopes to take iPhone prosperous overcoat swallow tail whole world, SoftBank of the cost now ” TV and battery ” The unit reaches the global market.
When this world Congress flowing in Barcelona in week of a company meets its prospect, Siano plans to throw the digital TV chip of its movement, in addition can get DVB H and DVB T, in the respect is new ” TV and battery ” Attachment 3 G of iPhone, if the operator outside Japan decides to adopt this kind of attachment model for their iPhones.
Market of TV of flow outside Japan
Estimate in the statistical data the quantity of one shipped in Japan in 2008 – Seg cell-phone wants 30 million. In Japan and one – The percentage of the mobile phone that Seg ships is in low 60% of the ranges at the beginning of the year, but 90% of the mobile phones that are close to shipping later.
But duplicate TV that Japan move it succeeds to be no easy outside Japan.
” The TV moved continues struggling outside Japan as the operator, announcer and user make great efforts to put forward and enable a feasible commercial plan of TV moved, ” David attendant say main analyst, is responsible for wireless in the statistical data. ” A thing that we lack U.S.A. is a radio footprint … MediaFLO can offer on the limited market. The decision which the conference postpones is broadcast to the transition digitally to indicate to MediaFLO U.S.A. today, obtain essential range expand news report of it it spends to be even long. ”
Market such as the advanced TV system committee (ATSC) of other choices in U.S.A. Plan ‘ Xu s move spend there aren’t more time.
Even in Spain and Italy, think that does so that two very good make DVB-H can be offered, ” Still make great efforts to find freely or order the best mixing of the service, ” Observe attendants.
Even so, broadcast, the news report can be got, ” TV& battery ” According to the analyst in the statistical data, will be even an attractive suggestion outside Japan. Eventually, ” IPhone users have already proved that wish eagerly to buy new application and attachment very much, ” He says.
Focus: Subway of Tokyo
In these days, one often recognizes Japanese ” salarymen” Watch the TV moved in the subway of Tokyo.
Alon Ironi, CEO of Siano, sees that designs winning in iPhone TV and battery as an item of important great feats. ” The first, in one – Seg Japanese first batch of silicons which we do not phone in the TV going to move. Secondly, Japanese users always want to see your slice already design the mobile phone which enter other people. They want to affirm absolutely it works normally, ” Ironi says.
The latest design gains to Siano more than one kind of foundations that need in the Japanese market. ” In Japan to when new users talk as us, we needn’t be coy, ” He adds.
SoftBank insists that the test live of concentration of Siano one runs in a reference design in the subway of Tokyo and Osaka, Ironi says. ” They want to be absolutely sure of its quality, especially board the subway. ”
Once, the prototype ” TV and battery ” The attachment can be used, SoftBank does another field test of concentrating, Ironi says.
Siano is the only supplier of the TV gap moved of iPhone 3 G attachment in Japan.
Siano power-driven TV IC whether one more than chip encapsulate solution in today, combine one tune up apparatus die and demodulation of figure stock one extremely.
” We have a plan solution of development dying in a single room, but determined not to follow it two years ago ” , for reason of the market, he explains expenses and time. ” Tune the apparatus up ” Simulation dies ” Don’t benefit from the thing geometry of slice of the figure shrinks. ”
IPhone 3 G attachment, can offer now, can sell together with every new iPhone 3 G and as an attachment of the market later in Japan.
