Marvell stake is big on the apparatus that is linked
Adjusting and controlling its originally domestic Sheeva CPU processor based on arm, co-founder and CEO of technological group Marvell have a clear illusion: Make the next 1 billion users of the apparatus linked become possible.
In electronics industry for today, in to seek course lonely it Marvell. The idea that it must be new is too.
Two Nvidias two Freescale semiconductor, for example, bets and operates on an arm processor on netbooks of Linux greatly. They hope to evoke the competition forf to arrange instead of endhe current Windows-Intel of the market of notebook computer.
Taiwan revealed in June to Computex holds a safe lead, Nvidia, Tegra SoC (based on ARM11) with it ,And Freescale, i.MX51 CPU (cortex A8 of arm) with it ,It is the designing to win from bigger computer OEMs and ODMs of the competition.
At the same time, several broadleaf plants of bright red, pushing its OMAP processor based on arm, relying on knowing the mobile phone of the subsection and OEMs civil electronics industry well and becoming a kind of destructive strength on the market of notebook computer.
Marvell, on the other hand, laughs at netbooks. It is not PC that the company has already wanted to reach, it is not a market of netbook.
Marvell CEO Sehat Sutardja say when the era with EE in one interview recently: ” A lot of people tell us, ‘ oh, you do, the arms, because you want to replace PC. ‘ but they are wrong. ”
The Hi-Tech company inclines to catch up with the existing market as PC, Sutardja says. ” But why we when next 1 billion market heavy much than PC? ”
Marvell CEO emphasizes: ” The PC will be always a PC, ” Run up: ” You do not want to abandon the legacy of this sum of PC for one night. ” But Internet of future generation designs ” Should not pretend it is one PC. ”
Jim McGregor, main technological strategist in the statistical data, agree. The company developed ” Those apparatus seen, smell and is shown as PC ” ” Fight one a difficult one against Intel and fight of Microsoft, ” He says.
The task of Marvell is to hint its Sheeva CPU enters a lot of and links consumer’s apparatus. The tactics of this company include Sheevas and design the photo frame of entering the figure, it is and STBs to often upgrade and enter the smart phone, characteristic telephone and another one that Blu ray recorder offers power link apparatus that ” Allow consumers to absorb the content, ” According to Sutardja.
” Making 1 billion people will use new information to reveal and in consumer’s apparatus of position ‘ link ‘, they had never imagined in the past, ” Sutardja prophecy. ” In the kitchen, bathroom and laundry, for example, you used to think PC which used you was silly there. ”
It is optimistic to ferment
Optimism of a lot of share of Sutardja. McGregor in the statistical data says, ” The tactics of Marvell describe minimum road and their technology and successful supreme possibility of the status of market resisted. ”
But the industry observer is uncertain that is sold that in the prophecy of Sutardja ” The same engine ” Be used the next a match of 1 billion pieces of apparatus.
Sutardja claims, ” When OEMs chose different processors cores of different consumer products, those days finished. ” On the basis of Sheeva processor of the arm, for example, fills interface, audio frequency, the figure, Ethernet, 3 G and wireless procotol of high speed with, become except that dominant many kinds of SoCs and another choice of apparatus of consumer of today of chip, he says. ” Do not use the same engine not to come down a bit. ”
But healthy dosage of skepticism prove for being proper.
The first, consumer’s market is notorious and wide and is smashed into pieces. Secondly, any action at the beginning of the apparatus of consumer of Marvell is still basically unofficial.
While admitting new Sheeva products of that Marvell ” Can be in STB, Blu ray competes with the vision frame, ” Lin Li Gwennap, the leader of the favourable group of researcher’s forest of the market, say: ” MIPS and PowerPC processor rules these markets at present. ”
McGregor calls Sutardja ” The same engine ” The theory ” It is non- practical ” And ” It is impossible soon at any time. ” Because that because different apparatus has different performance, motive force, form the factor, the limiting conditions of hot and other designs. ” Can make to all of its a processors very glad, but this is not only real, and may not be real in some time, ” He says.
McGregor increases: ” It can be through adding and distinguishing to use different processors that the respect help OEMs to add value. How many arms’ cores please be thought, the processor can be got. STMicroelectronics, and several broadleaf plants Zhu even already announce multicore processor based on cortex A9 building. “
